When you pay to join the OpportunityLabs collective, the following process begins:
(full size image: https://opportunitylabs.io/images/opplabs-process-and-framework.jpg)
- Step 1: Onboarding. Some elements of the OpportunityLabs framework are 1-time decisions (positioning, POV, and messaging), or ones you might update every 3 to 5 years. Other elements of the framework are ongoing activities (educating and expanding your social network, for example). You’ll meet with Philip to assess your current situation and craft a plan to apply the OpportunityLabs framework to your business. You’ll work through this plan at the fastest pace you can manage, enabled by on-demand consulting/working sessions with Philip and weekly 15-minute online standup meetings. Most weeks there will be a pool of 20 hours you can book one or more 1:1 consulting sessions with Philip from.
- Step 2: Preparation. If your positioning, POV, or service design needs improvement, you’ll work with Philip on these improvements. Philip will serve as your strategy consultant. He will also function as your writing coach and editor, but he’s not going to do copywriting, website work, or tech work for you. After you have the business development assets of effective positioning, a clear point of view, and good service design in place, you’ll move to the next step.
- Step 3: Professionalize your foundational business development activities. You’ll apply the discoverability and execution elements of the OpportunityLabs framework to your business. During this phase, there’s a strong emphasis on consistent execution, enabled by:
- Philip helping you choose and prioritize small, granular tasks that all fit together to support the end goal of professionalizing your business development.
- Weekly 15-minute standups, where you report on accomplishments, blockers, and next steps. This creates some accountability, and if you have blockers, creates a weekly on-ramp to a 1:1 session with Philip to resolve those blockers.
- Step 4: Add targeted activities to generate more leads. After you’ve started to operate like a professional in step 3, you may add a few more carefully-selected lead generation activities.
- Step 5: If appropriate, add carefully-chosen digital marketing and authority marketing tools. Such tools might include content marketing, a book, or similar higher-risk, higher-effort business development.
Price
If you’re a soloist — or two partners who co-own the business — with no employees, the price is $9,000 USD.
If you have 1 to 5 employees and do not want to increase your headcount, the price is $12,000.
If you have 1 to 24 full-time equivalents (FTEs) and do want to increase your headcount, the price is $18,000.
If you have 25 or more FTEs, the price is $30,000 and you have the option to have me run separate 1:1 standups for your business development team.
All fees are payable in 1 to 6 installments. You pay once to join the collective, up front, and that’s it.
Results
| Member | Baseline For Year Prior To Joining OpportunityLabs | After 6 Months In OL | After 1 Year In OL |
|---|---|---|---|
| A fractional CTO for startups | Revenue: $82,579 Leads: 20 Clients: 10 Projects: 13 | Revenue: – Leads: – Clients: – Projects: – | Revenue: – Leads: – Clients: – Projects: – |
| An agility consultancy (2-person business) | Revenue: – Leads: – Clients: – Projects: – | Revenue: – Leads: – Clients: – Projects: – | Revenue: – Leads: – Clients: – Projects: – |
| A qualitative insights researcher | Revenue: $66,596 Leads: 9 Clients: 4 Projects: 4 | Revenue: – Leads: – Clients: – Projects: – | Revenue: – Leads: – Clients: – Projects: – |
| A web design agency | Revenue: $215,000 Leads: 10 Clients: 3 Projects: 9 | Revenue: – Leads: – Clients: – Projects: – | Revenue: – Leads: – Clients: – Projects: – |